by Vicki Crossley | Facebook, Social Media
Facebook Changes … AGAIN! But this time it’s major. Those of us working in social media have had a whiff that something was up for a while. Facebook has been testing a 2nd newsfeed in some smaller countries. They called it Explore. The idea being that...
by Vicki Crossley | Facebook, Social Media
Want to know the Difference Between Likes and Follows on Facebook? Facebook offers two ways to connect with individuals and businesses: either with a LIKE or a FOLLOW. This blog post explains the difference between the two. Whether to like or follow a page...
by Vicki Crossley | Facebook, Social Media
There are 2 major benefits when you verify your Facebook page: It builds trust with your audience. A page verification badge gives your page credibility. It ensures that visitors know your page is legitimate, important and authentic. Considering how hard we...
by Vicki Crossley | Facebook, Social Media
FACEBOOK ENGAGEMENT EXPLAINED… If you use Facebook, you’ve probably heard of the Facebook Algorithm. The Facebook Algorithm sorts out all the posts that people and businesses post every day and chooses what posts to put in our newsfeed. Have you ever...
by Vicki Crossley | Content Marketing, Facebook, Social Media, Social Media Strategy
Post updated 18 July 2018 How to WIN on SOCIAL MEDIA Random ingredients and random quantity, random process and random time = flop. Social media organic reach is diminishing. It’s getting harder to reach people simply by posting ‘something’ on your...