How to Identify Your Ideal Client (and reduce stress)

How to Identify Your Ideal Client (and reduce stress)

Reading Time: 5 minutes Ask the small business community how they identify their ideal client, and I’m guessing most will reply – “The Ones Who Pay”. There’ll be no disagreement there! But being able to define other attributes that you consider your ideal...
Is Facebook The Right Fit for My Business?

Is Facebook The Right Fit for My Business?

Is Facebook Right for My Business? Should you be on LinkedIn, Instagram, Twitter, Pinterest… or is Facebook the right platform for your business? Marketers are constantly telling small businesses that they need to be across multiple social media channels. But the...
What is a Social Media Strategy Exactly?

What is a Social Media Strategy Exactly?

The Search for a Social Media Strategy Definition Surprisingly when you type into Google “What is a Social Media Strategy?” or “Social Media Strategy Definition” there are few results. Sure there’s plenty on ‘how to create one’ and ‘why you need one’, but only a...
How to Take the Pain out of Social Media

How to Take the Pain out of Social Media

Reading Time: 4 minutes Q  How to take the Pain out of Social Media A  With a Social Media Strategy!   As a social media consultant I find the most common issue most small business owners have with social media is that they don’t really understand how to make it...

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