Post It and They Will Come – Facebook Strategy

You just need to look at Facebook to see that many businesses embrace the motto “Post It and They Will Come.” But this is not a Facebook strategy.

WHY ARE businesses on Facebook? For likes, shares, comments and page likes? This is definitely nice, and one of the reasons. But if this is WHY a business has a Facebook Page then perhaps that business needs to re-think its strategy.

Surely the reason a business is on Facebook is to achieve a goal. OK, most businesses probably know that.

Then why do they use the “Post It and They Will Come” strategy?

 And isn’t that Goal to GET MORE SALES? After all isn’t that the reason business exists? It could also be to GET PEOPLE AT AN EVENT or TO PROMOTE A BOOK (which are kind of the same thing, event tickets/book purchase = sales).

Q   So how do you achieve a goal on Facebook?

A   With a clear and concise strategy.

Facebook for business, is a powerful marketing tool. A tool that requires a clear blueprint. One that’s tailor made for a business to use, to achieve its goals and objectives.

A clear and successful Facebook strategy has the following elements to:

• Define the business goals and objectives. Then work out a way to achieve them using the Facebook platform.
• Define the target market. Then build, attract and engage a community of followers, who become customers.
• Communicate the value of the business product in a variety of ways. Without over-selling.
• Entertain, educate, illuminate and invoke an emotion in your customers and followers.
• Create trust, shared values and a sense of community by providing a sneak peak into your business, your values and your people.
• Illuminate your expert knowledge by sharing your content and the content of others. At the same time establishing relationships with potential collaborators.
• Provide a way to engage with your customers. A place where customers get to ask questions, comment on and review your products …
• Create tactics to use Facebook as a gateway to your website.

Yes Facebook is all that.

And it’s a lot to think about…

Consider changing the ‘Post It and They Will Come’  Facebook Strategy to ‘Use a Facebook Strategy and They Will Come.’

Having a clear social media strategy is a game changer for business. Are you ready to change your game?

Does your business need a Facebook Strategy?