Research into Social Media – Statistics for Australia 2018

Every year Yellow (formerly Sensis) and Social Media News conduct a social media survey across Australia. Here are the results, broken down, in easy to read infographics.

Research from Yellow was conducted across a cross section of consumers in early 2018.

Research from Social Media News was obtained from the platforms and by estimations.

To read full reports click here for Yellow and here for Social Media News.


A Note on Facebook

Facebook remains the top social media platform, both in Australia and around the world. This includes both for the Platform and Facebook Messenger. In fact, Messenger is used in Australia more than Instagram.

Here are some further statistics on Facebook:

  • Despite the recent issues with privacy, Facebook word wide usage is currently at 2,167,000,000.
  • 88% of Facebook users access the platform via mobile.
  • Average monthly change in page likes = 0.24%
  • At January 2018 the average number of post reach vs page followers = 20.8%
  • The average number of Organic Reach vs page followers = 13.6%
  • The average percentage of Pages using Paid Media = 54.2%
  • The Average Paid Reach vs Total Reach = 41.7%

 *Statistics taken from Digital in 2018 in Oceania / Hootsuite/We are Social. To see these stats click here.




Further Reading:

Are you certain that Facebook is the right platform for you and your business?  Find out here.

Are you using Facebook and want to know how your competition is using it?  Read about it here.


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